Le guide du Live Instagram business OberloUsing Instagram for live broadcasts has become increasingly popular amidst people who want to connect with their own audience in real time. Instagram Live is a feature that allows people to stream live videos which are viewable by their audience at that very moment. Numerous influencers, brands, and public figures have adopted IG's live option to connect with their followers more intimately level. Try using Instagram Live to broadcasting unique material and building a deeper connection with your own followers.